We caught up with Luke Romick, Vice President of Marketing & Partnerships at Thirst Project, the world’s largest youth water non-profit organization.
Unlike most 20-somethings, Luke has worked at the same company for nearly a decade in a range of roles from intern & volunteer to now the Vice President of Marketing & Partnerships. Luke works with Thirst Project, a unique and diverse non-profit organization located in the heart of Los Angeles, to work alongside hundreds of thousands of young people across the world to end the global water crisis. In his nine year tenure, Luke has developed & executed influencer marketing campaigns with Angela Kinsey from ‘The Office’, the cast of ‘Mean Girls’ and YouTube sensation, The ACE Family that have raised & reached millions. In addition, Luke has also developed & executed brand marketing campaigns with brands including Molson-Coors, Paramount Pictures & Stance Socks among others to raise awareness and funds to end the water crisis.
In the last decade, Thirst Project has raised $10 Million+, 100% of which has been used to fund the construction of over 3.3K water projects in 13 countries, giving clean water to more than 500K people for life. Originally from Cincinnati, OH, Luke is a Midwestern guy who graduated from Denison University with a degree in Communications and Environmental Studies. While in College, Luke won both the Wooden Citizenship Cup, given annually to the best Role Model in College Sports in 2016 and was named to the Allstate AFCA Good Works Team, for his on-the-field performance in Football & Track and off-the-field action with Thirst Project and other service initiatives. Luke joins Peyton Manning, Drew Brees & Tim Tebow as the only other athletes to win both of these service awards in their college career. In the future, Luke hopes to continue to expand his role with Thirst Project and will always strive to make the world a better place.
ABOUT THIRST PROJECT:
Thirst Project started when CEO Seth Maxwell heard about the global water crisis and purchased 1,000 water bottles to hand out and help spread the word. Now, it is a nonprofit organization that travels across the United States speaking at schools to educate students about the global water crisis. 100 percent of all student and public donations raised go directly to funding freshwater wells on the ground in developing nations and impoverished communities to provide people with safe, clean water. Thirst Project does truly lifesaving work; providing clean, safe, drinkable water to impoverished communities all over the world.
The Thirst Project is committed to ending the global water crisis and has made a bold commitment to do what no organization has ever done before and give the entire Kingdom of Eswatini safe, clean drinking water within a decade. Eswatini has the single-highest-density HIV/AIDS population of any country in the world, and water plays an incredibly critical role in effectively treating and managing AIDS. The organization has already provided over 360,000 people safe, clean drinking water through 1800 water projects in 13 countries in the last ten years. Over the years Thirst Project has partnered with many celebrities including: John Cena, Jennifer Garner, Kristen Stewart, Cameron Boyce, Kevin Nealon, Bella Thorne, Pauley Perrette, Kendrick Sampson, Debby Ryan, Charisma Carpenter, Lance Bass, Nash Grier, and many more. https://www.thirstproject.org/